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Wednesday, 8 January 2014

Smythson Launches Limited Edition Valentine's Flip Books

This month, sees the launch of the new Smythson limited edition flip books in quintessential British style - just in time for Valentine's Day. With over 100 years of meticulous product history, Smythson has looked to its remarkable archive to find new inspiration for the most romantic holiday of the year.

The 'Catch Me if You Can' flip book resonates admiration - a beautiful tribute to the holiday in traditional intrepid red. Bound in supple cross-grain calf leather, whimsical imp characters from original hand-painted cards from 1900 are restored and recreated in a nostalgic flip book, projecting a charming scene of a miniature falling red heart.


The 'Head Over Heels' flip book is inspired by 'Le Chauffeur' - the iconic silver pepper pot featured in Smythson's catalogues from 1909 as an engraved drawing. Beautifully brought to life, the character literally falls in love; tumbling down each page with red love hearts swiftly following him.


Available to buy from mid-January at Harrods, Harvey Nichols, Selfridges and www.smythson.com - £65

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