Lucy Choi London Launches

This month sees the launch of an exciting new shoe label, Lucy Choi London. The boutique brand marks the start of the next generation of luxury footwear. Thanks to Lucy's family shoe dynasty and inspired by her Uncle, Jimmy Choo, the new label benefits from the founders knowledge and almost 30 years of working in the luxury shoe industry. The collection of affordable, yet luxurious shoes are characterised by elegant silhouettes, exquisite fabrics, finishings and comfort is paramount.

The collection is available to buy online www.lucychoilondon.com