Last night, David Beckham celebrated the global launch of David Beckham Bodywear for H&M with an in-store launch, followed by a cocktail party at a pop-up gentleman's club created especially for the occasion. At the in-store event at H&M on Regent Street, David showed the new television commercial, met with fans and signed the collection. This debut collection is the first in a long-term partnership between David Beckham and H&M, and is available from today in 1,800 stores worldwide including online.
"I am very proud to launch my Bodywear collection for H&M in London. It was amazing to see the product at the in-store launch after so many months of development and meet with fans. I loved the pop-up gentleman's club, which felt both traditional and brand new. It's the same mix I hope men will find in the Bodywear collection. It was an amazing evening to launch my new collection'. David Beckham
To view the collection visit http://www.hm.com/gb/david-beckham
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